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Social Media and Surgery

I am like everyone is learning how Social Media interacts with Surgery, specifically my own specialty of Colon and Rectal Surgery.
The wrong thing to do is to turn away, say I’m too busy, I have enough patients to see. The key is not to look strictly at Social Media as a marketing tool.
Everybody has a digital footprint. All doctors can be found on every search engine.
Many things are being written about us, how good we are or who bad we are.
We have to write our own story I learned today. If we doctors don’t write our own story, someone else will do it for you.
We need to control our story, that is why we need to engage in Social Media. We have to drive the conversation.
We can’t stay on the sideline, we have to get into the game – now.

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